Advertisement on TV in Moscow

Depending on goals of your marketing campaign we'll help you choose optimal TV channels split, time bands, and programs affinitive to your product. We'll calculate the most efficient float/fixed placement ratio for your TV advertising. We'll pinpoint contact frequency and audience cover necessary for your brand according to its popularity and consumption values in Moscow.

Depending on goals of your marketing campaign we'll help you choose optimal TV channels split, time bands, and programs affinitive to your product. We'll calculate the most efficient float/fixed placement ratio for your TV advertising. We'll pinpoint contact frequency and audience cover necessary for your brand according to its popularity and consumption values in Moscow.

How much does advertising on TV cost?

Perviy

Rossiya 1

NTV

TNT

STS

5 Kanal

REN TV

Domashniy

TV-3

Pyatnitsa

Che

U

TV Tsentr

Zvezda

Rossiya 24

Match TV

Moskva-24

Karusel

STS Love

ТNT 4

Subbota

RU.TV

TV 1000

TV 1000 Russkoe Kino

Mir

RBK

Moskva. Doverie

360°

Advertising placement schedule

Below are the finished media plans

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Cover TV channels

Small TV channels

Entertaining TV channels

Information TV channels

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TV 1000 Russkoe Kino

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Moskva. Doverie

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watch media plan

TVR is a TV Rating point and it means a given percentage of a base population watching a TV programme where that base is defined as 1) a given target audience in 2) a given TV region or area.
GRP – a total sum of advertising campaign ratings in per cent.
GRP (30) - a total sum of advertising campaign ratings in per cent adjusted by the 30-second video clip duration. GRP (30) = GRP times your video clip divided by 30 seconds.
CPP – cost per point – the cost of 1% of the target audience (or of 1 rating) for a 30-second long video clip
Prime-time – from 6pm until 12pm on weekdays and all day on weekends. The standard and recommended share of prime time when advertising is 60%.

Sort channels

Cover TV channels

Entertaining TV channels

Small TV channels

Information TV channels

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

watch media plan

TVR is a TV Rating point and it means a given percentage of a base population watching a TV programme where that base is defined as 1) a given target audience in 2) a given TV region or area.
GRP – a total sum of advertising campaign ratings in per cent.
GRP (30) - a total sum of advertising campaign ratings in per cent adjusted by the 30-second video clip duration. GRP (30) = GRP times your video clip divided by 30 seconds.
CPP – cost per point – the cost of 1% of the target audience (or of 1 rating) for a 30-second long video clip
Prime-time – from 6pm until 12pm on weekdays and all day on weekends. The standard and recommended share of prime time when advertising is 60%.

Sort channels

Small TV channels

watch media plan

watch media plan

ТВ-1000 Русское кино

watch media plan

TVR is a TV Rating point and it means a given percentage of a base population watching a TV programme where that base is defined as 1) a given target audience in 2) a given TV region or area.
GRP – a total sum of advertising campaign ratings in per cent.
GRP (30) - a total sum of advertising campaign ratings in per cent adjusted by the 30-second video clip duration. GRP (30) = GRP times your video clip divided by 30 seconds.
CPP – cost per point – the cost of 1% of the target audience (or of 1 rating) for a 30-second long video clip
Prime-time – from 6pm until 12pm on weekdays and all day on weekends. The standard and recommended share of prime time when advertising is 60%.

TVR is a TV Rating point and it means a given percentage of a base population watching a TV programme where that base is defined as 1) a given target audience in 2) a given TV region or area.
GRP – a total sum of advertising campaign ratings in per cent.
GRP (30) - a total sum of advertising campaign ratings in per cent adjusted by the 30-second video clip duration. GRP (30) = GRP times your video clip divided by 30 seconds.
CPP – cost per point – the cost of 1% of the target audience (or of 1 rating) for a 30-second long video clip
Prime-time – from 6pm until 12pm on weekdays and all day on weekends. The standard and recommended share of prime time when advertising is 60%.

Санкт-Петербург

Новосибирск

Екатеринбург

Волгоград

Нижний Новгород

Ростов-на-Дону

Челябинск

Красноярск

TVR is a TV Rating point and it means a given percentage of a base population watching a TV programme where that base is defined as 1) a given target audience in 2) a given TV region or area.
GRP – a total sum of advertising campaign ratings in per cent.
GRP (30) - a total sum of advertising campaign ratings in per cent adjusted by the 30-second video clip duration. GRP (30) = GRP times your video clip divided by 30 seconds.
CPP – cost per point – the cost of 1% of the target audience (or of 1 rating) for a 30-second long video clip
Prime-time – from 6pm until 12pm on weekdays and all day on weekends. The standard and recommended share of prime time when advertising is 60%.

TV channel map: Sex-Age-Rating

Advantages of TV advertising

Best quality of contact

Video advertising has the best quality of contact. Video, music, sounds, voice-over and titles are able to keep the viewer's attention.
The lowest cost of contact

Advertising on TV has still the lowest cost of the contact with wide audience, although it requires a substantial budget
Wide coverage

Direct advertising on TV is capable in a short time to reach a wide coverage and to build brand awareness quickly
Increase of the audience loyalty

An expensive TV sponsorship (integration into TV programs content) will help to increase an audience loyalty for already known products.

TV advertising calculator

Get a preliminary advertising campaign estimate in 1 minute

City

Month

Channel

Amount of days

Flights

Timekeeping

Prime share

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Customers happy with our work

We guarantee an effective advertising campaign at a low cost

21years

Our professional team has implemented many projects during 21 years. We know exactly how to work with your target audience

800brands

We have made more than 1500 commercials. We launched a lot of advertising campaigns. We will help build brand awareness, increase sales and loyalty

AKAR

Media Unlimited has been a member of AKAR for many years. We help plan the best campaign network of independent agencies Thenetworkone

50top

We are included in the list of the largest agencies in Russia in terms of media purchases according to Adindex, Sostav, Kommersant

Do you want to increase sales volume ?

Do you know who your target audience is?
Does your advertising campaign have a target?

Then make a quote or call us.
We will develop an optimal media plan
and we will calculate the cost of one customer FREE OF CHARGE!

+7 (495) 648-67-30

To what extent are you planning to increase your sales volume per month:

upto 1m rub

from 1m rub to 10m rub

from 1m rub to 10m rub

from 10m rub to 30m rub

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